Recently Facebook published latest (Q3) user and revenue update, having the overall users base drop (in Europe and US, mainly).
While the drop of users, when compared to total numbers, is small, it is strong signal that users in Europe are not happy with some of Facebook’s practices. More specifically, the drop-in user count is attributed mostly to the Facebook–Cambridge Analytica data scandal in early 2018 when it was revealed Cambridge Analytica had harvested the personal data of millions of people’s Facebook profiles without their consent and used it for political purposes. It has been described as a watershed moment in the public understanding of personal data usage and precipitated a massive fall in Facebook’s stock price and calls for tighter regulation of tech companies’ use of data. This serious breach of privacy no doubt caused some users to simply stop using Facebook.
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